Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Email Specialist certification is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application. Salesforce Certified Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. The user knows how to build email marketing campaigns utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize their email campaigns. The Email Specialist will also able to troubleshoot and solve basic Marketing Cloud-specific issues. The Salesforce Certified Marketing Cloud Email Specialist recommends six months to a year of experience utilizing the Marketing Cloud Email application and associated tools. Following are the sample questions for Salesforce Marketing Cloud Email Specialist Dumps. We are having 2 sets each with 60 questions which are Summer'17 updated along with answers
1) A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one of non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email 60. campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
A. Playbooks
B. Query Activity
C. Automation Studio
D. User-initiated email
2) What is a triggered automation?
A. An automation that is triggered based on a schedule that has been defined.
B. An automation that triggers an email to be sent based on a User Initiated Email definition.
C. An automation that is initiated when a file is dropped into a designated Enhanced FTP folder.
D. An automation that is initiated when a designated value in a data extension is changed.
3) When building content for an email, what would a marketer consider in the Call to Action? Choose 2 answers
A. A call to action should be direct and action-oriented.
B. Text buttons receive more clicks than graphics.
C. A call to action below the fold performs best.
D. A call to action can be text or an image-based button.
4) Northern Trail Outfitters wants the From Name on the monthly newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to setup this From Name selection?
A. CAN-SPAM classification
B. Delivery Profile
C. Sender Profile
D. Content information
5) A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
A. Triggered Email
B. Guided Send
C. Test Send
D. User-Initiated Email