Salesforce Certified Marketing Cloud Administrator
Master Marketing Cloud platform administration. Configure and manage email setup, user permissions, data management, automation, and security to deliver personalized marketing experiences at scale.
🆕 Winter '26 Release Updates
Winter '26 introduces key Marketing Cloud enhancements:
- Identity Resolution Setup Improvements: Streamlined setup process for Identity Resolution with enhanced AI features in Marketing Cloud Next
- AI-Driven Campaign Performance Insights: New analytics capabilities leveraging AI to provide deeper campaign performance insights and recommendations
- Content Builder Agent: AI-powered agent that works alongside humans to build and optimize marketing content
- Email Setup Enhancements: Improved UX for email configuration including branded link management and DNS entry support
- Enhanced Data Extension Management: Better tools for managing data extensions and maintaining data quality
- Improved Security Features: Enhanced user permission management and security controls for Marketing Cloud Next
📋 Exam Objectives by Domain
1. Digital Marketing Proficiency (13%)
- Email marketing best practices
- Marketing terminology and metrics
- Campaign strategy fundamentals
2. Subscriber Data Management (18%)
- Data extension structure and management
- Contact and subscriber management
- Data retention policies
- Import and export processes
3. Setup (38%)
- Account configuration and settings
- User management and permissions
- Email authentication (SPF, DKIM, DMARC)
- Business unit setup
- Winter '26: Identity Resolution improvements
4. Channel Management (16%)
- Email Studio configuration
- Mobile Studio setup
- Social Studio management
- Journey Builder settings
5. Maintenance (15%)
- Contact record management
- Data quality monitoring
- System health checks
- Deliverability troubleshooting
❓ Sample Practice Questions
Question 1 (Winter '26): What new Winter '26 feature helps streamline the setup process for Identity Resolution in Marketing Cloud Next?
A) Quick Setup Wizard
B) Setup Improvements for Identity Resolution
C) Auto-Configuration Tool
D) Identity Assistant
Answer: B) Setup Improvements for Identity Resolution - Winter '26 introduces streamlined setup with enhanced AI capabilities.
Question 2 (Winter '26): Which AI-powered feature in Winter '26 assists with building and optimizing marketing content?
A) Smart Content Builder
B) Content Builder Agent
C) Marketing AI Assistant
D) Auto Content Generator
Answer: B) Content Builder Agent - This AI agent works alongside marketers to create and optimize content.
Question 3: What email authentication method should be implemented to improve deliverability and domain reputation?
A) Only SPF
B) SPF, DKIM, and DMARC
C) Only DMARC
D) None required
Answer: B) SPF, DKIM, and DMARC - Implementing all three authentication methods provides optimal email deliverability.
Question 4: What is the maximum number of users that can be active in a Marketing Cloud account?
A) Unlimited
B) Based on contract and user licenses
C) 100 users
D) 500 users
Answer: B) Based on contract and user licenses - User limits are determined by your Marketing Cloud contract and purchased licenses.
Question 5: Which data retention policy setting determines how long Marketing Cloud stores contact data?
A) There is no data retention policy
B) All Contacts and Subscribers retention policy
C) Configurable per business unit based on needs
D) Fixed at 6 months
Answer: C) Configurable per business unit based on needs - Data retention can be configured to meet specific business and compliance requirements.
📚 Study Resources
- Official Salesforce Resources:
- Hands-On Practice:
- Set up trial Marketing Cloud account
- Practice email authentication configuration
- Experiment with data extensions and subscriber management
- Test Winter '26 features: Identity Resolution and AI insights
- Community Resources:
- Marketing Cloud Trailblazer Community
- SalesforceBen Marketing Cloud guides
- Marketing Cloud release webinars
💡 Pro Tips for Exam Success
- Focus on Setup Domain: With 38% of the exam covering setup, master account configuration, user management, and email authentication.
- Understand Data Management: Know data extension structures, contact management, and data retention policies thoroughly.
- Practice Email Authentication: Be able to explain SPF, DKIM, and DMARC implementation and troubleshooting.
- Study Winter '26 Features: Understand Identity Resolution improvements and AI-driven campaign insights.
- Know User Permissions: Understand different permission sets and how to properly configure user access.
- Master Deliverability: Study bounce handling, sender reputation, and email deliverability best practices.
Last updated: November 2025 | Winter '26 Release