🎨 Salesforce Designer & Business Analyst Certifications
Design human-centered experiences, align Salesforce with business strategy, and translate requirements into working solutions. This page covers all official Salesforce Designer credentials and the closely related Business Analyst certification.
Why Pursue Designer & Business Analyst Certifications?
Salesforce Designers and Business Analysts focus on people, processes, and experiences. Instead of just configuring features, you’ll learn how to:
- Research user needs and design human-centered experiences on the Salesforce Platform.
- Create experience strategies that align Salesforce capabilities with business outcomes.
- Capture requirements, user stories, and process maps that guide Admins, Developers, and Architects.
- Collaborate across roles (Admin, Dev, Architect, Marketer) to deliver usable, scalable solutions.
Use this page as your Designer / BA certification roadmap, and click into each detailed exam guide when you’re ready to prepare.
Salesforce Designer & BA Credentials
Salesforce Certified Platform User Experience (UX) Designer
Core Designer | Human-Centered Experience Design on Salesforce
The UX Designer certification validates your ability to design intuitive, accessible, and efficient experiences on Salesforce. You’ll apply UX research, human-centered design principles, and the Salesforce Lightning Design System (SLDS) to create experiences that work for admins, agents, sellers, and end customers.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 65% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (UX + Salesforce design experience strongly recommended) |
🔍 View Exam Topics & Weightage
- Discovery: 13%
- UX Fundamentals: 16%
- Human-Centered Design: 12%
- Declarative Design: 27%
- Testing: 11%
- Salesforce Lightning Design System (SLDS): 21%
Tip: design sample experiences in a sandbox using SLDS, flows, and dynamic pages to make these topics feel natural.
- More questions referencing Lightning App Builder, dynamic forms, and record pages.
- Stronger focus on accessibility, responsive layouts, and ethical design considerations.
- Scenarios where UX work guides Admins and Developers on how to configure or build solutions.
Salesforce Certified Platform Strategy Designer
Designer | Experience Strategy & Business Outcomes
The Strategy Designer certification is about connecting experience design with business strategy. You’ll learn to frame problems, define success metrics, and create roadmaps that use Salesforce capabilities in the most impactful way for stakeholders and users.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 70% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (UX/BA/Admin or Consultant experience strongly recommended) |
🔍 View Exam Topics & Weightage
- Value Design: 32%
- Tools & Artifacts: 23%
- Intangible Deliverables: 26%
- Leveraging Adjacent Roles/Skills: 19%
Expect scenario questions where you choose the right artifact or activity for the stage of the strategy work.
- More focus on multi-cloud strategies (Sales, Service, Marketing, Data Cloud, etc.).
- Examples that blend qualitative research with quantitative metrics to define success.
- Emphasis on collaborating with Architects, Admins, and Execs to drive adoption and value.
Salesforce Certified Business Analyst
Cross-Role | Requirements, Processes & Stakeholder Collaboration
The Business Analyst certification is often shared between the Admin and Designer career paths. It validates your ability to discover needs, document processes, write user stories, and guide solution design so technical teams can build the right thing.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 scored questions (+ up to 5 unscored) |
| Passing Score | 72% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (2+ years BA and Salesforce experience strongly recommended) |
🔍 View Exam Topics & Weightage
- Customer Discovery: 17%
- Collaboration with Stakeholders: 23%
- Business Process Mapping: 12%
- Requirements: 18%
- User Stories: 18%
- Development Support & User Acceptance: 12%
Most questions are scenario-based: read carefully and choose the best sequence of activities or artifact for the situation.
- More emphasis on collaboration across Admin, Dev, Architect, and business teams.
- Examples that reference modern Salesforce features (Flows, Experience Cloud, Data Cloud, AI features).
- Focus on change management, user adoption, and measuring business value.
Study Tips for Designer & BA Success
Practice with Real Stakeholders
Run mock interviews, workshops, and discovery sessions. The more you practice facilitating, the easier scenario questions will feel.
Turn Theory into Artifacts
Create journey maps, wireframes, process maps, and user stories from real Salesforce use cases in your org or a demo org.
Combine Trailhead with Release Notes
Study the official exam guides and work through the Trailhead trailmixes, then skim the latest Salesforce release notes for UX, automation, and analytics updates.
Frequently Asked Questions
Do I need to know coding for Designer or Business Analyst exams?
No. These certifications are not coding exams. You should understand Salesforce capabilities (declarative tools, data model, UX features) and how to work with developers, but you don’t need to write Apex or JavaScript in the exam.
In what order should I take these certifications?
A common path is: Administrator → Business Analyst → UX Designer → Strategy Designer. If you already have strong UX or BA experience, you can start directly with UX Designer or BA.
Is the Business Analyst certification an Admin or Designer credential?
Officially it’s in the Administrator/Business Analyst area, but the skills overlap heavily with Designer work. That’s why this guide lists it in both the Admin track and the Designer track.
How often do these exams change with new Salesforce releases?
Salesforce updates questions over time to reflect new features and best practices. Always read the latest exam guide and complete any required maintenance modules on Trailhead to keep your credential active.