Salesforce Marketer Certifications
Salesforce Certified Marketing Cloud Administrator
Description: Focus on configuring and managing Marketing Cloud solutions. Recommended experience in Marketing Cloud, but no formal prerequisites.
Time Duration: 105 minutes
Section-wise Weightage:
- Digital Marketing Proficiency – 13%
- Subscriber and Data Management – 22%
- Setup – 28%
- Channel Management – 23%
- Maintenance – 14%
Certification Price: $200
Retake Price: $100
Pass Percentage: 67%
Salesforce Certified Marketing Cloud Consultant
Description: Designed for individuals with experience in implementing Marketing Cloud solutions, including personalization, automation, and segmentation.
Prerequisite Certification: Salesforce Certified Marketing Cloud Administrator
Time Duration: 105 minutes
Section-wise Weightage:
- Marketing Cloud Basics – 15%
- Data Management – 22%
- Channel Management – 28%
- Automation – 20%
- Integration – 15%
Certification Price: $200
Retake Price: $100
Pass Percentage: 65%
Salesforce Certified Marketing Cloud Developer
Description: Develop and customize applications within Salesforce Marketing Cloud. Experience with SQL and AMPscript is recommended.
Prerequisite Certification: Salesforce Certified Marketing Cloud Administrator
Time Duration: 105 minutes
Section-wise Weightage:
- Development and Integration – 45%
- Data Modeling – 22%
- Automation and Security – 18%
- Personalization and Segmentation – 15%
Certification Price: $200
Retake Price: $100
Pass Percentage: 63%
Salesforce Certified Marketing Cloud Email Specialist
Description: Specialize in creating effective email campaigns using Marketing Cloud. Familiarity with email marketing best practices is recommended.
Time Duration: 105 minutes
Section-wise Weightage:
- Subscriber and Data Management – 20%
- Email Automation – 30%
- Content Creation and Delivery – 30%
- Email Analytics and Reporting – 20%
Certification Price: $200
Retake Price: $100
Pass Percentage: 65%
Salesforce Certified Marketing Cloud Account Engagement Specialist
Description: Manage Marketing Cloud Account Engagement (Pardot) for marketing automation and lead nurturing. Experience with account-based marketing is recommended.
Prerequisite Certification: Salesforce Certified Marketing Cloud Administrator
Time Duration: 105 minutes
Section-wise Weightage:
- Account Engagement Basics – 20%
- Lead Management – 30%
- Marketing Automation – 25%
- Analytics and Reporting – 25%
Certification Price: $200
Retake Price: $100
Pass Percentage: 67%
Salesforce Certified Marketing Cloud Account Engagement Consultant
Description: Implement Marketing Cloud Account Engagement solutions for lead nurturing, scoring, and advanced marketing automation processes.
Prerequisite Certification: Salesforce Certified Marketing Cloud Account Engagement Specialist
Time Duration: 105 minutes
Section-wise Weightage:
- Account Engagement Strategy – 25%
- Implementation and Management – 30%
- Lead Nurturing and Scoring – 25%
- Reporting and Optimization – 20%
Certification Price: $200
Retake Price: $100
Pass Percentage: 65%