📣 Salesforce Marketing (Marketer) Certifications
Master Salesforce Marketing Cloud across Email, Engagement and Account Engagement (Pardot). This page covers all six official Salesforce Marketer credentials with exam info, topics, and what’s new in the latest release.
Why Choose the Salesforce Marketer Path?
Salesforce Marketer credentials validate your ability to design, build, and optimize multi-channel campaigns using Marketing Cloud Engagement (email, mobile, journeys) and Marketing Cloud Account Engagement for B2B journeys. Whether you are a digital marketer, marketing technologist, or consultant, there is a certificate that fits your role.
- Email Specialist proves your skills in email marketing best practices.
- Engagement Admin / Consultant / Developer focus on Marketing Cloud Engagement setup, strategy and code.
- Account Engagement Specialist / Consultant target B2B lead nurturing and automation (formerly Pardot).
Use this page as your Marketer certification roadmap, then click through to each detailed guide when you’re ready to prepare for that exam.
Salesforce Marketer Certifications
Salesforce Certified Marketing Cloud Email Specialist
Core | Email marketing best practices, content & data
The Email Specialist credential is the entry point into the Marketing Cloud ecosystem. It validates your skills in email marketing strategy, subscriber and data management, content, and tracking. Ideal for email marketers, automation specialists, and anyone planning to move into Engagement Admin/Consultant/Developer roles.
📊 Exam At a Glance
| Duration | 90 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 67% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (6+ months of email marketing & Marketing Cloud experience recommended) |
🔍 View Exam Topics & Weightage
- Email Marketing Best Practices – 10%
- Email Message Design – 24%
- Marketing Automation – 26%
- Subscriber & Data Management – 26%
- Tracking & Reporting – 14%
Percentages are based on the current Salesforce exam outline and may be adjusted in future releases.
- More questions around preference management and consent for compliance.
- Scenarios using AI-assisted subject lines & content for personalization.
- Greater emphasis on data hygiene, send throttling, and deliverability best practices.
Salesforce Certified Marketing Cloud Engagement Administrator
Core | Platform setup, users, data & channels
The Engagement Administrator credential is for admins who configure Marketing Cloud Engagement: users, roles, channels, data extensions, and integrations. You’ll manage subscriber data, permissions, and platform configuration that support campaigns.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 67% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (6+ months of Marketing Cloud Engagement admin experience recommended) |
🔍 View Exam Topics & Weightage
- Digital Marketing Proficiency – 13%
- Subscriber Data Management – 18%
- Setup – 38%
- Channel Management – 16%
- Maintenance – 15%
Setup and Subscriber Data Management are the highest-weight domains, so focus extra study time there.
- More questions on multi-business unit setups and data sharing considerations.
- Stronger emphasis on security, roles, and permission sets for channels and apps.
- Scenarios aligning with latest Contact model, Contact Delete, and API configurations.
Salesforce Certified Marketing Cloud Engagement Consultant
Advanced | Strategy, journeys & multi-channel solutions
The Engagement Consultant credential is for professionals who design and implement end-to-end Marketing Cloud Engagement solutions. You’ll work on strategy, data design, journeys, automation and analytics, usually as an in-house marketing technologist or consulting partner.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 scored questions (plus up to 5 unscored items) |
| Passing Score | 67% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | Salesforce Certified Marketing Cloud Engagement Administrator (required) + Email Specialist / Developer (recommended) |
🔍 View Exam Topics & Weightage
- Discovery & Architecture – high weight
- Subscriber & Data Management – high weight
- Journey Building & Automation – high weight
- Content, Messaging & Personalization – medium weight
- Reporting, Analytics & Governance – medium weight
Exact percentages are provided in the official exam guide; this summary shows the relative weight of each domain.
- More journey-based scenarios using Journey Builder, Event-based triggers and AI.
- Questions around cross-cloud solutions (Sales/Service/Experience Cloud with Engagement).
- Greater focus on data design, consent, and governance in multi-region implementations.
Salesforce Certified Marketing Cloud Engagement Developer
Developer | AMPscript, SSJS, SQL & APIs
The Engagement Developer credential is for developers who build dynamic messages, landing pages, automations and integrations in Marketing Cloud. You’ll work heavily with AMPscript, SSJS, SQL, and REST/SOAP APIs.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 scored questions (plus up to 5 unscored items) |
| Passing Score | 63% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | Salesforce Certified Marketing Cloud Email Specialist (required) |
🔍 View Exam Topics & Weightage
- Data Modeling – 14%
- Programmatic Languages (AMPscript & SSJS) – 35%
- APIs – 22%
- Data Management – 22%
- Security – 7%
Programmatic Languages and APIs carry the highest weight, so make sure you are hands-on with code.
- More focus on secure API patterns and token management.
- Questions around performance tuning, query optimization and data retention.
- Scenarios mixing Journey Builder with custom activities, APIs and external systems.
Salesforce Certified Marketing Cloud Account Engagement Specialist
B2B | Pardot operations & automation
Formerly called Pardot Specialist, this credential validates your ability to work with Marketing Cloud Account Engagement for B2B marketing: lead capture, scoring, grading, automation rules, and engagement programs.
📊 Exam At a Glance
| Duration | 90 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 72% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | None (Account Engagement & B2B marketing experience recommended) |
🔍 View Exam Topics & Weightage
- Visitors, Prospects & Leads – medium/high weight
- Administration & Connectors – medium weight
- Email & Landing Pages – medium weight
- Engagement Programs & Automation – high weight
- Reporting & B2B Marketing Analytics – medium weight
Focus especially on automation rules, engagement programs, and scoring/grading scenarios.
- Updated terminology and UI references from Pardot to Account Engagement.
- More emphasis on Sales Cloud integration (sync behavior, field mapping, permissions).
- Additional scenarios around Einstein features and campaign influence reporting.
Salesforce Certified Marketing Cloud Account Engagement Consultant
Advanced B2B | Strategy, architecture & analytics
The Account Engagement Consultant credential is for experienced practitioners who design and implement scalable B2B marketing solutions using Account Engagement and Salesforce. You’ll handle architecture, lead lifecycle, scoring, grading, and advanced analytics.
📊 Exam At a Glance
| Duration | 105 minutes |
| Questions | 60 multiple-choice/multiple-select |
| Passing Score | 68% |
| Exam Fee | $200 USD (Retake: $100 USD) |
| Prerequisites | Marketing Cloud Account Engagement Specialist (strongly recommended) + solid Sales Cloud experience |
🔍 View Exam Topics & Weightage
- Discovery & Architecture – high weight
- Lead Management, Scoring & Grading – high weight
- Automation, Engagement Programs & Nurture – medium/high weight
- Sales Alignment & CRM Integration – medium weight
- Reporting, ROI & B2B Marketing Analytics – medium weight
The highest-weight areas typically involve solution design and lead lifecycle strategy.
- More cross-cloud scenarios with Sales Cloud, campaigns, and opportunities.
- Increased focus on B2B Marketing Analytics and attribution.
- Updated terminology for Account Engagement features and UI changes.
Study Tips for Salesforce Marketer Exams
Pair Exam Guides with Release Notes
Always read the official exam guide and the latest Marketing Cloud & Account Engagement release notes. This keeps you aligned with new features that appear in scenario questions.
Practice in a Real Org
Use a sandbox or test business unit to build journeys, automations, engagement programs and reports. Hands-on practice is the fastest way to remember concepts in the exam.
Think in Scenarios, Not Definitions
Exams are heavily scenario-based. Focus on when to use a feature (Journey vs Automation Studio, automation rule vs completion action, etc.), not just what it is.