Salesforce B2C Solution Architect Exam Guide | Multi-Cloud B2C Experiences

Salesforce Architect • Solution Credential

Salesforce B2C Solution Architect Exam Guide

Architect seamless, personalized business-to-consumer (B2C) experiences across Commerce, Marketing, Service, Data Cloud and Experience Cloud. This guide covers exam format, domains, study strategy and scenario-style questions for the Salesforce Certified B2C Solution Architect credential.

Who is the B2C Solution Architect Certification For?

The B2C Solution Architect credential is for architects and senior consultants who design customer-centric, omnichannel Salesforce solutions for B2C brands. You’re a strong candidate if you:

• Lead programs involving B2C Commerce, Marketing Cloud, Service Cloud and Experience Cloud.
• Design cross-channel journeys across web, mobile, email, messaging and in-store.
• Own decisions about data unification, consent, personalization and integrations.
• Partner with marketers, service leaders and IT teams to deliver lifetime value for consumers.

This exam assumes you already have real-world B2C implementation experience and often follows Commerce, Marketing, Architect and other product-specific certifications.

Exam Overview

📊 Exam at a Glance

Exam Name	Salesforce Certified B2C Solution Architect
Format	Proctored, multiple-choice / multiple-select, scenario-heavy
Duration	120 minutes
Number of Questions	~60 scored questions (+ a few unscored items)
Passing Score	Around low-60s% (verify exact value in the latest exam guide)
Registration Fee	$400 USD (Retake: $200 USD)
Recommended Background	Multiple B2C-focused certs (Commerce, Marketing, Service, Architect) plus hands-on experience delivering omnichannel B2C journeys at scale.

🧭 What this Exam Focuses On

Expect questions where you must design:

• End-to-end B2C journeys from anonymous browse to loyal customer.
• Multi-cloud architecture across Commerce, Marketing, Service and Experience Cloud.
• Data unification with Data Cloud, MDM or other customer data platforms.
• Consent, privacy and regulatory compliance for consumer data.
• Integration strategy for payment, order management, ERP, POS and analytics.

B2C Commerce Marketing Cloud Service Cloud Experience Cloud Data Cloud / CDP

B2C Solution Architect Domains

Salesforce periodically updates domains and weightage. Use this as a practical summary and always cross-check with the official exam outline before registering.

🔍 View High-Level Domains & Concepts

• Discovery & Customer Vision – Brand strategy, KPIs, customer journeys, pain points, and future-state experience design.
• Experience & Channel Architecture – Web, mobile app, social, messaging, email and in-store touchpoints, mapped to Salesforce products.
• Data, Identity & Personalization – Unifying consumer profiles, identities, segments, preferences and personalization logic (often with Data Cloud).
• Commerce, Marketing & Service Integration – Coordinating browsing, cart, orders, campaigns, journeys and service interactions into a coherent lifecycle.
• Privacy, Trust & Operations – Consent, regional regulations, security, DevOps, monitoring and continuous optimization of B2C experiences.

Almost every question is a scenario. The challenge is to identify key drivers (scale, complexity, privacy, latency, ownership) and choose the most appropriate architecture.

🆕 Recent Trends (High-Level)

• More cases using Data Cloud for real-time personalization and unified profiles.
• Focus on first-party data strategies, consent and regional privacy regulations.
• Scenarios combining B2C Commerce + Marketing Cloud + Service in single experiences.
• Design choices around headless/composable commerce vs traditional storefronts.

Key Design Areas for B2C Solution Architects

🛍️ Commerce & Journey Design

• Model browse → cart → checkout → order → fulfillment → returns journeys.
• Decide when to use B2C Commerce Cloud standard storefront vs headless/composable patterns.
• Integrate promotions, pricing and inventory with back-end systems.
• Coordinate cart and order data with Marketing and Service for relevant engagement.

📨 Marketing, Journeys & Messaging

• Use Marketing Cloud (or Engagement) for lifecycle journeys and triggered messaging.
• Connect behavioral events (abandoned cart, browse, purchases) into journeys.
• Design cross-channel orchestration across email, SMS, push and messaging apps.
• Ensure marketing data is accurate, consent-aware and up-to-date.

🤝 Service & Experience Cloud

• Provide self-service portals for orders, returns, warranties and cases.
• Design knowledge, chatbots and live chat for customer support.
• Share commerce & journey context with agents for better service.
• Connect in-store or offline service channels back into Salesforce for a complete view.

📊 Data Cloud, Identity & Personalization

• Unify anonymous and known profiles across web, apps and in-store.
• Leverage Data Cloud/CDP for segments, look-alike models and real-time decisions.
• Centralize preferences, consents and suppression rules.
• Design identity resolution across multiple channels and devices.

🔐 Privacy, Trust, Org Strategy & Operations

• Implement consent and preference centers aligned with laws (GDPR, CCPA, etc.).
• Manage data residency and retention requirements across regions.
• Choose org strategy (single vs multiple orgs) based on brand, geography and operations.
• Establish DevOps, monitoring and incident response for high-traffic B2C sites.

Where B2C Solution Architect Fits in Your Journey

There’s no single mandated path, but many B2C Solution Architects follow a progression like:

• 1️⃣ Foundation: Administrator, App Builder, core Sales / Service.
• 2️⃣ B2C Specialization: B2C Commerce Developer or Architect, Marketing Cloud certs, Service/Experience.
• 3️⃣ Architecture: Domain certs such as Data Architect, Sharing & Visibility, Integration, Identity.
• 4️⃣ Composite: Achieve Application Architect and/or System Architect.
• 5️⃣ B2C Focus: Sit for B2C Solution Architect once you’ve led multi-cloud B2C programs.

This credential validates not just tool knowledge, but your ability to design cohesive, privacy-aware, omnichannel experiences at scale.

4-Week Study Plan (Adapt as Needed)

This plan assumes experience with at least one of B2C Commerce or Marketing Cloud. If you’re newer to any cloud, stretch the plan over more weeks and add hands-on build time.

Week 1 – Understand the Exam & Map Your B2C Landscape

• Read the official B2C Solution Architect exam guide thoroughly.
• List your current or past B2C projects and identify which clouds and channels were used.
• Review Salesforce reference architectures for B2C Commerce, Marketing, Service & Data Cloud.
• Identify gaps in your experience (e.g. privacy, identity, headless commerce) to focus on later weeks.

Week 2 – Commerce, Journeys & Experience Architecture

• Deep-dive into B2C Commerce architecture: storefront, cartridges, headless options.
• Map journeys from first anonymous visit through account creation and purchase.
• Study how Marketing Cloud Journeys link with commerce events (browse, cart, purchase).
• Design at least two example Experience Cloud sites for self-service and communities.

Week 3 – Data Cloud, Consent, Integration & Service

• Review Data Cloud concepts: data streams, identity resolution, segments and activations.
• Design how consent and preferences flow between web, mobile, Marketing and Service.
• Study integration patterns for payment, OMS, ERP, POS and analytics platforms.
• Map service scenarios that use commerce and marketing context for case handling.

Week 4 – Scenario Practice & Architecture Decisions

• Practice reading long scenarios, highlighting goals, constraints, risks and must-haves.
• Answer mock questions focusing on why one approach is better than alternatives.
• Create 2–3 “reference” B2C blueprints (e.g. loyalty program, subscription commerce, retail).
• Review weak areas (privacy, Data Cloud, headless, etc.) and summarize your key principles on one page.

Sample Scenario-Style Questions

Question 1

A global cosmetics brand wants to deliver personalized product recommendations on its B2C Commerce site and follow up with tailored email and SMS campaigns. They have data in Commerce, Marketing, a mobile app and in-store POS. They also need to respect regional privacy laws and customer consent. Which approach should the architect recommend?

1. Keep data siloed in each system and manually upload CSV files to Marketing for campaigns.
2. Implement a data warehouse outside Salesforce and use it only for reporting. Continue using list uploads for targeting in Marketing Cloud.
3. Use Data Cloud to unify profiles, consent and behavioral events from Commerce, Marketing, mobile and POS, then activate segments and real-time decisions into Commerce and Marketing Cloud.
4. Store all data only in Marketing Cloud and delete it from other systems to simplify consent.

Correct Answer: C

Data Cloud is designed to unify omnichannel B2C data, manage consent and drive personalization across channels. It provides a scalable, privacy-aware foundation for real-time recommendations and campaigns.

Question 2

A fashion retailer runs a high-traffic B2C Commerce site. Marketing wants to send an abandoned cart email one hour after a shopper leaves the site. The architect must design the integration between Commerce and Marketing Cloud to support this pattern at scale. What should they recommend?

1. Run a nightly batch export of cart data from Commerce to Marketing Cloud and trigger emails from that file.
2. Use near real-time events from Commerce to Data Cloud or Marketing Cloud, where a journey or automation evaluates conditions (cart value, availability, consent) and sends the email about one hour after abandonment.
3. Ask agents to manually send emails to customers who left items in the cart.
4. Wait until the shopper logs in again, then show a banner instead of sending any email.

Correct Answer: B

Abandoned cart flows in B2C contexts require event-driven or near real-time integrations. Events from Commerce should trigger journeys or automations that respect timing and consent rules.

Question 3

A B2C brand operates in multiple regions with different product lines and wants to manage several storefronts, but they also want shared capabilities like global promotions and centralized content. Which high-level architecture should the B2C Solution Architect recommend?

1. A single monolithic storefront with no regional differentiation.
2. Multiple completely independent platforms, each with its own tech stack, with no shared capabilities.
3. A multi-site architecture on B2C Commerce (or a composable equivalent), sharing common services like catalogs, promotions and content where possible, with regional configuration and branding.
4. Only a marketing landing page and social media presence, with no transactional storefronts.

Correct Answer: C

Multi-site architectures allow shared capabilities and centralized governance while still enabling regional experiences. This is a common pattern for global B2C brands.

Tip: When practicing, always ask “What experience does the customer want?” and “Which architecture best balances experience, privacy, cost and long-term maintainability?”