Updated for Winter '26 Release
Last Updated: November 2025 | Exam Version: Winter '26
This exam guide reflects the latest Salesforce Winter '26 release (November 2025). Key updates include Agentforce Generative Content (in Content Builder), Data Cloud Real-time Journeys, and AI-Powered A/B/N Testing.
⚡ What Changed from Spring '25 to Winter '26?
AI now drafts email subject lines and body copy directly within Content Builder blocks
Journeys can now be triggered in real-time by Data Cloud DMO changes, not just CRM events
Agentforce AI selects optimal test audiences and predicts winning content faster
Salesforce Certified Marketing Cloud Engagement Consultant
Your complete guide to designing cross-channel journeys and marketing automation
📊 Exam At a Glance
📝 Note: As of July 21, 2025, all Salesforce exams are delivered through Pearson VUE (Trailhead Academy). The exam can be taken at a testing center or online with remote proctoring.
Exam Objectives & Weightage
1. Integration & Architecture
36%Architect a data solution by configuring Marketing Cloud Connect (MCC), designing Business Unit (BU) structure, and understanding API integration use cases.
This now includes solutioning Data Cloud Real-time Journeys as a primary integration pattern for customer event data.
View Key Topics ▼
- Configure Marketing Cloud Connect (MCC)
- Design a Business Unit hierarchy
- Understand data flow between Sales/Service Cloud and MC
- Identify use cases for REST vs. SOAP APIs
2. Data Modeling & Automation
41%Design the data model (Data Extensions, Lists, Contact Model) and configure complex automations using Automation Studio, Journey Builder, and SQL.
AI-Powered A/B/N Testing is now a standard activity in Journey Builder, allowing for dynamic audience path optimization.
3. Account Configuration & Messaging
23%Manage account setup, roles, and permissions. Configure messaging components like Sender Authentication Packages (SAP), Sender/Delivery Profiles, and Content Builder.
Agentforce Generative Content is now available directly in Content Builder, which is a key testable feature for message creation.
📝 Sample Exam Questions
💡 Test Your Knowledge
These sample questions reflect the style and difficulty level of the actual Consultant exam. Practice with these to assess your readiness.
Question 1: Integration & Architecture
A company needs to connect their Sales Cloud org to their Marketing Cloud account to sync Contact and Lead data for journeys. What is the standard, supported tool for this?
A) A custom REST API integration
B) Marketing Cloud Connect (MCC)
C) An Automation Studio SQL Query
D) A DataRaptor
✓ Correct Answer: B) Marketing Cloud Connect (MCC)
Explanation: Marketing Cloud Connect is the managed package solution designed specifically to bridge Sales/Service Cloud with Marketing Cloud for data synchronization and journey triggers.
Question 2: Data Modeling
A marketer needs to store a customer's order history, which includes multiple order rows for each single customer. This data will be used for email personalization. What should be used to store this one-to-many data?
A) A Sendable Data Extension
B) A Subscriber List
C) A non-sendable Data Extension (linked in Data Designer)
D) A Suppression List
✓ Correct Answer: C) A non-sendable Data Extension (linked in Data Designer)
Explanation: Sendable Data Extensions must have one row per subscriber. Relational data (like order history) should be stored in a separate, non-sendable Data Extension and linked to the subscriber in Data Designer (Contact Builder).
Question 3: Automation
A consultant needs to create a 3-email welcome series that triggers *immediately* when a customer submits a form on a website. Which tool is BEST for this 1:1, event-driven requirement?
A) Journey Builder (using an API Event)
B) Automation Studio (on a 1-hour schedule)
C) A Triggered Send
D) A SQL Query Activity
✓ Correct Answer: A) Journey Builder (using an API Event)
Explanation: Journey Builder is designed for 1:1, multi-step journeys (like a 3-email series). An API Event entry source allows the website form to inject the customer in real-time. Automation Studio is for batch/scheduled processes, not real-time triggers.
💡 Exam Tip: The exam *requires* the Email Specialist cert. Expect consultant questions to be less about *how* to build an email and more about *why* you're sending it (e.g., data, automation, integration).
📚 Study Resources & Preparation
🎯 Recommended Study Plan (4-6 Weeks)
Confirm Email Specialist cert. Master MC Connect, Business Units, and the Contact Model (Data Designer).
Hands-on. Build complex automations in Automation Studio (SQL, Imports, Filters). Build multi-path journeys.
Take practice exams. Review SQL queries, API use cases, and deliverability (SAP, IP Warming).
💡 Exam Day Tips
Know what it does, how it's configured, and what data it syncs (Synchronized Data Extensions).
Every scenario starts with the data. Know Data Extensions, Primary Keys, and the Contact Model (Data Designer) inside out.
Journey Builder = 1:1, event-triggered, multi-path logic. Automation Studio = Batch, scheduled, linear data processing (ETL).