⚡ What’s New for Consumer Goods Cloud in Winter ’26?
More scenarios where field reps and managers use AI recommendations, alerts, and prioritized visit lists to increase in-store compliance and sales.
Greater focus on visit frequency, territory planning, and routing configuration that balances coverage, cost, and service level agreements.
Updated questions around trade promotion execution, order capture, inventory visibility, and analyzing store performance using dashboards and reports.
Salesforce Consumer Goods Cloud Accredited Professional Exam Guide
Design and Deliver High-Performance Retail Execution on Salesforce
The Salesforce Consumer Goods Cloud Accredited Professional credential validates your ability to implement and optimize Consumer Goods Cloud for manufacturers and distributors. You’ll configure accounts & stores, retail execution, visit planning, promotions, surveys, and order capture to help field teams drive perfect store execution.
📊 Exam at a Glance
Exam Domains & Weightage (High-Level View)
1. Consumer Goods Cloud & Industry Fundamentals
~18%This domain ensures you understand the CPG/retail industry context and how Consumer Goods Cloud fits into customers’ landscapes.
- Understanding manufacturers, distributors, wholesalers, and retail partners.
- Key industry concepts: channels, banners, outlets, modern vs. traditional trade.
- Consumer Goods Cloud value proposition vs. standard Sales/Service Cloud.
- Typical project stakeholders, personas (field reps, merchandisers, supervisors).
- High-level architecture and how CG Cloud aligns with the Salesforce platform.
Tip: Questions here often ask you to pick the best Salesforce product mix and deployment model for a given FMCG scenario.
2. Data Model, Accounts & Stores
~22%This domain focuses on the Consumer Goods Cloud data model and how to configure accounts, stores, and hierarchies to support retail execution.
- Understanding CG-specific objects such as Retail Store, Retail Store Group, and product hierarchies.
- Configuring account, location, and contact structures for modern and traditional trade.
- Modeling store attributes, segments, and classifications (e.g., store type, format, banner).
- Managing assortments, price lists, and product availability per store or channel.
- Best practices for data quality, deduplication, and integration with ERP/master data systems.
Tip: Expect scenario questions where the “correct” answer models data for reporting and route planning, not just what is technically possible.
3. Retail Execution, Visit Planning & In-Store Activities
~30%This is the heart of Consumer Goods Cloud: planning, executing, and tracking store visits for field reps and merchandisers.
- Configuring visit plans, sequences, frequencies, and territory assignments.
- Setting up visit tasks and activities: audits, surveys, order capture, inventory checks, and photo capture.
- Mobile app considerations for online/offline use and field usability.
- Using dynamic visit lists, prioritization, and geolocation capabilities.
- Tracking KPIs such as visit completion, compliance scores, and perfect store metrics.
Tip: Many questions test whether you can balance field productivity with data capture quality and reporting needs.
4. Promotions, Orders & Trade Execution
~18%This domain covers how Consumer Goods Cloud supports promotions, pricing, order capture, and inventory in the field.
- Configuring promotions and trade activities at account, region, or channel level.
- Capturing in-store execution data such as display compliance, facings, and OOS issues.
- Setting up order capture flows, product catalogs, pricing, and discounts.
- Understanding basic inventory visibility and replenishment scenarios for field reps.
- Connecting CG Cloud promotions and orders with ERP or order management systems.
Tip: Pay attention to when promotions are planned centrally vs. adjusted in the field, and how that impacts configuration and data.
5. Analytics, Integration & Operations
~12%Finally, you’ll be tested on how to measure performance, integrate CG Cloud, and keep the solution running smoothly at scale.
- Dashboards and reports for field performance, promotion ROI, and store KPIs.
- Leveraging CRM Analytics / Data Cloud (where applicable) for advanced insights.
- Core integration patterns with ERP, pricing, inventory, and data warehouses.
- Security, access, and mobile device considerations for field teams.
- Support, change management, and release planning for CG Cloud solutions.
Percentages above are grouped at a high level based on common CG Cloud AP outlines; Salesforce may adjust them in future releases, so always review the latest guide.
📝 Sample Consumer Goods Cloud AP Questions
💡 Practice with Scenario-Based Questions
These questions are not from the actual exam but mirror the style and reasoning required. Focus on why an option best supports retail execution, data quality, and business outcomes.
Question 1 – Retail Execution & Visit Planning
A beverage company wants field reps to visit top-tier outlets weekly, mid-tier outlets every two weeks, and all remaining outlets once per month. Reps should see a prioritized list of due and overdue visits on the mobile app each morning. What should you configure?
✓ Correct Answer: B) Separate visit plans with appropriate frequencies by outlet segment, assigned to reps’ territories.
Consumer Goods Cloud visit plans are designed to support segment-based frequencies and territory assignments. Using multiple plans aligned to outlet segments ensures the mobile visit list is prioritized correctly and reduces manual planning overhead.
Question 2 – Data Model & Stores
A customer tracks multiple store banners (brands) under the same corporate owner. They want reporting by corporate group, banner, and individual store. Which data modeling approach should you recommend?
✓ Correct Answer: B) Create one Retail Store per physical location and group them using Retail Store Groups and account hierarchies.
Consumer Goods Cloud supports store groupings and hierarchies. Modeling each store individually and grouping them by banner and corporate parent provides the needed reporting levels while staying within the standard CG data model.
Question 3 – Promotions & Trade Execution
A snack manufacturer wants to measure how well in-store promotions are executed versus plan. Field reps must capture whether displays are present, priced correctly, and fully stocked, and managers need dashboards by region and promotion. What is the best approach?
✓ Correct Answer: B) Configure promotion-related surveys or tasks within visits to capture compliance data and link it to promotions.
Using structured surveys/tasks tied to promotions and visits enables consistent data capture, reporting, and dashboards across regions and promotions, fully leveraging Consumer Goods Cloud capabilities.
🎯 4–6 Week Study Plan for Consumer Goods Cloud AP
Read the official exam outline and CG Cloud documentation. Deep-dive into the data model: accounts, retail stores, store groups, products, and assortments. Build a simple CG Cloud demo org for a sample manufacturer with a few banners and stores.
Configure visit plans, activities, surveys, and basic promotions. Walk through end-to-end scenarios in the mobile experience: planning visits, executing store tasks, capturing orders, and logging compliance. Take plenty of notes on field rep usability and data captured.
Build key dashboards (visit completion, promotion compliance, store KPIs). Review integration patterns with ERP for pricing and orders. Practice scenario-based questions and review your mistakes, focusing on industry best practices rather than just features.
💡 Exam & Real-World Success Tips
When comparing solutions, ask: How easy is this for a rep in a store with limited time and connectivity? Answers that reduce clicks and confusion while maintaining data quality are usually best.
CG Cloud is often justified by better visibility. Choose configurations that provide clean, structured data for dashboards on promotions, visits, and store performance.
Map exam scenarios back to real FMCG processes like route-to-market, perfect store, and trade promotion management. Answers that align to known best practices will feel more “right”.
Salesforce Consumer Goods Cloud Accredited Professional – FAQ
Who is the Consumer Goods Cloud AP exam for?
This exam is aimed at consultants, admins, and implementation specialists who work with Consumer Goods Cloud for consumer packaged goods (CPG) manufacturers, distributors, and field teams. Typical candidates configure data models, visits, promotions, and analytics.
Do I need previous Salesforce certifications?
There is no strict prerequisite, but having experience with Sales Cloud or Service Cloud and a solid understanding of Salesforce administration makes this exam much easier. Hands-on CG Cloud project experience is highly recommended.
How is this different from a standard Sales Cloud implementation?
Consumer Goods Cloud adds industry-specific capabilities like store-level data, visit plans, in-store activities, and promotion execution tailored to CPG/retail. While it builds on core Sales Cloud, the data model and processes are optimized for field-based retail execution.
How much project experience do I need?
While Salesforce does not enforce a minimum, most successful candidates have at least 6–12 months of Consumer Goods Cloud project experience or equivalent exposure to retail execution projects, plus broader Salesforce implementation experience.